SEO tools and AI are increasingly helpful, but they’re still just tools. Ultimately, your own human judgment, experience, and common sense remain the most critical factors in effective SEO. Meanwhile, fundamental aspects of SEO, such as strategic keyword targeting or on-page optimization, are completely missing since no tool can fully capture these nuances. A clear keyword map ensures every page has a defined role, which makes your entire SEO strategy more effective. While SEO clients often SEO Anomaly hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors. Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages.
That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues. To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions). They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in.
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- Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer.
- As a result, your site can start performing and driving revenue sooner.
- Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards.
Use “red shoes” or variations of this keyword in the anchor text of any internal links pointing to that page. While not directly influencing rankings, meta descriptions remain an important part of SEO. Sometimes there are valid reasons for allowing a page to return a 404 status. But if so, make sure that you have a custom 404 page and that you update any internal links (i.e. don’t link internally to the 404 page). There are hundreds of factors an SEO audit can cover, which is why audit tools are so important. Alex Chris is a digital marketing consultant, author, and instructor.
The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. The seventh step in our SEO audit checklist is your site’s mobile-friendliness.
Find duplicate content
But if they’re rural users on slower connections or older devices, site speed and visual stability become critical. In this case, you need to ensure that Google prioritizes and crawls important pages frequently without wasting resources on pages that should never be crawled or indexed. For a full list of JavaScript SEO common errors and best practices, you can navigate to the JavaScript SEO guide for SEO pros and developers. This step alone can save you huge headaches and ensure no major technical SEO blockages.
If your website has multiple orphaned pages, filter the list from high to low for organic traffic. If internal links are added to orphaned pages still receiving organic traffic, they’ll certainly gain far more traffic. Great photography is a crucial component of a professionally designed website, but image files must be optimized for search engines to maximize their SEO value. Everything from the name of the image to the size of an image file will have an SEO impact. If you rely on a 3rd party to host your photos or other files, you may need to ensure the platform keeps you in control of your assets and how they are delivered. Enterprise organizations often have many informational pages, like PDFs, articles, product bulletins, blogs, etc.
Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure.
By making changes to the most egregious items from your SEO audit, we can typically expect to see results faster.. It’s an excellent and convenient tool for running standard SEO audits – and it generates intuitive reports that allow us to track how your SERP positions change over time. The Moz Keyword Explorer is one of the best keyword research tools available, helping us understand your strategic objectives and make recommendations for your campaign. Collectively, these metrics can help us understand where your website currently stands in speed and performance – and how to fix it, if necessary. Every SEO audit we generate has an action plan that focuses on the most important issues tailored to your website’s specific issue(s) based on SEO best practices.